About us


In the year 1955, Haji Abdul Latif Jaffrani (late) established a company in Karachi, dealing in timber business. By the year 1985, the business was transformed from timber to iron and steel.

Over the years the business experienced a Blistering growth, by the grace of Almighty Allah: today the Company excels and shines with the name of “AL FAROOQ IRON MERCHANT” (AFIM).

AFIM has a vision to provide superior quality products at the best price to its customers, with outstanding customers service on continuous and long term basis. Being the market leader, over years we have succeeded to be the most admired and trusted company of Pakistan. AFIM is committed to continuous growth and challenges itself, to be the most prominent and preferred Brand of Pakistan; Our Moto;

“The Ultimate House Of Building Material with The Biggest Range”

AFIM has its own state of the art manufacturing facility of featured steel products located in Karachi, with the annual production capacity of 45,000 Metric Tons.

AFIM specializes in manufacturing and supplying premium quality building materials of various categories: including Deformed Bars (G-60 & G-40) MSI-Beam, MS & GI Sheets, MS Angels, MS Channels, etc.


Our vision is to provide prime quality products to our customers while remaining the market leader and striving to be the most admired company of the nation.

Our mission is to provide prime quality products at very low price to our customers with outstanding customer services on day to day basis. We are also committed to the growth of “Al Farooq Iron Merchant” and challenge ourselves to be the best in industry.

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